Navigating the future of seamless commerce in Asia-Pacific

The era of seamless commerce has arrived, and this report shines a light on the convergence and profound local and cultural differences in attitudes towards seamless commerce across 14 markets in the Asia-Pacific region.

In recent decades, the Asia-Pacific region has been at the forefront of retail transformation, notably in its early and extensive adoption of online platforms which have played a much larger role compared to the rest of the world. After three years of pandemic-related disruption to traditional in-store shopping patterns, a return to a more ‘normal’ shopping environment has put into focus how much consumers driven online over that time would return to stores. KPMG latest research of 7,000 co...

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Authors: Gayle Dickerson, James Stewart

Published Date: 14 June 2024