Australian retailers poised to capitalise on seamless commerce strategy

Tomorrow’s consumers expect retailers to meet them where they are – online, in-store and on social media – and deliver the same experience regardless. This report explores how retailers can meet that demand through developing seamless, connected capabilities in their organisation.

Seamless commerce is the third, technologically-driven, wave to help transform retail in the past three decades. This revolution is happening in different ways – and at differing speeds – across various kinds of retailers (physical retail, pure play digital retail and hybrid retail), all kinds of sectors (particularly advanced in grocery) and many countries (China and India are at the forefront of change). In KPMG’s latest report – Towards seamless commerce that assesses the maturity of the...

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Authors: James Stewart, Lisa Bora,

Published Date: 14 March 2024