Pricing pressure and oversupply risk to test Australia’s wine industry

Prices of Australian wine is slipping while inventory is growing, presenting big challenges for the industry.

Australia’s wine industry continues to face headwinds in the market as it contends with downward pricing pressure from the impact of COVID 19 and China’s tariffs on wine, with record high winegrape crush potentially flooding the market. Falling bulk wine prices The fall in the bulk wine market price, especially on red varietals such as Shiraz that fell from $1.50 per litre in March 2020 to below $0.90 in June 2021, coupled with a rising amount of inventory continues to see pricing pressure ...

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Authors: Tim Mableson, George Choimes

Published Date: 02 August 2021

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