Global Trends in Wine Consumption – what is impacting producers and industry M&As

The global wine industry stands at a crossroads as declining consumption, demographic shifts, and climate challenges are reshaping both production and demand. George Choimes examines key trends and the path forward for the industry.

Wine consumption worldwide is facing a period of significant change. Since the 1990s, global wine consumption has been on a downward trajectory, with recent years marked by sharper declines. Global wine consumption now at its lowest level since 1961 but production levels have not adjusted accordingly. At the beginning of December 2025, we saw Wine Australia release its Australian Wine Production, Sales and Inventory Report which saw the increase in wine production in 2024-2025 of 1.13 bill...

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Authors: Tim Mableson, George Choimes

Published Date: 16 December 2025