Surge in online shopping as Australians seek savings

Retail stores are beginning to bounce back, with both clothing, footwear, personal accessory and department stores enjoying gains, writes KPMG Economist Terry Rawnsley.

Australians under cost-of-living pressures appear to be turning to online shopping in the hunt for bargains, with online non-food related retail sales surging nearly 11 percent this year following a flat few years. Tighter household budgets, aggressive marketing by online businesses and changing consumer habits, particularly among younger people more familiar with online shopping, have contributed to this growth. While the monthly figures show many areas of the retail industry remain weak, ...

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Authors: Terry Rawnsley

Published Date: 03 July 2025